The influencer marketing strategies that we implement at MileniumGroup manage to put the brand at the center of the conversation with those who speak the most and are listened to by their customers. But above all, do not do it just for money, but because they believe in it. To this end, we have developed methodologies for identifying and scoring influencers to personalize communication and promote organic interaction with their followers
Mapping, identification and analysis of influencers in all categories according to variables such as the number of followers, the quality of the content, the connection with the brand values and engagement.
Creativity for campaigns and activations
In any influencer marketing strategy, creativity makes the difference. Our creative team proposes initiatives for contests, activations and content, which are aligned with the profile of the influencer and the brand, maintaining an organic component.
Negotiation, contracting and administration
According to the type of influencer chosen, we generate direct approaches or through third parties, to achieve the best agreements between brands and influencers. We have implemented contracting models created by our legal team, which allows us to guarantee the correct execution of the campaigns.
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Improve your strategies
In a world like the current one, dominated by screens, the main challenge for brands is to make the most of digital platforms to build real bonds with their audience. At MileniumGroup we specialize in the development of digital strategies and content to help you build the desired brand positioning, enhance the business model, build reputation and generate relevant messages for your target audience.
In a world of screens that define the digital age, content is one of the most important assets in brand construction and positioning, but also in strategic communication and clearly in the marketing development of any business. MileniumGroup has within its Latin American team a content factory that has long-standing journalists, award-winning creatives and designers, highly experienced researchers and analysts, and editors specialized in different industries.